A custom AI agent is a worker you configure once and never have to remind. It watches your data, follows your playbook, and produces work on a schedule — while your team sleeps.
What agents automate today
- Content pipelines: brief → draft → SEO pass → publish-ready
- Weekly audit re-checks on your money pages
- Compliance and accessibility reports, delivered to your inbox
- Competitor and keyword monitoring with summarized changes
Configuring your first agent
Start narrow. Pick one repetitive task with a clear definition of done — say, a weekly blog draft in your brand voice. Give the agent your voice profile, three example posts, and a publishing checklist. Review its first five outputs, correct them, and the agent learns your standards.
“Teams that start with one narrow agent ship their second one within a month. Teams that start with ten ship none.”
Custom AI agents are included in the Pro plan — one configured agent — and unlimited on Enterprise. Start with the one that saves your team its most boring hour.